working with thousands of amazing clients and contributing to successful professional racing teams across Canada. With this experience, we know the ins and outs of the industry—and we see room for improvement. Athletes and influencers are out there inspiring, entertaining, and educating motorsports fans, while brands and distributors work hard to support these sports through sponsorship. But there’s a gap: companies often struggle to track and quantify the impact of their sponsorship dollars, and athletes lack the tools to make the most of their influence. We’re here to bridge that gap and make sponsorships work better for everyone involved."